Difference between revisions of "Max: Advertising"

From The Max Headroom Chronicles
Jump to: navigation, search
(Created page with "Max Headroom was basically born as an advertising avatar, to promote both the new Channel Four and his own initial show. He has been used by a number of advertisers since, inc...")
 
m
Line 3: Line 3:
 
Data on Max's advertising appearances is incomplete, and updates and additional information are solicited!
 
Data on Max's advertising appearances is incomplete, and updates and additional information are solicited!
  
* '''Channel Four / The Max Headroom Show'''
+
* '''Channel Four / The Max Headroom Show''' (1985-1986)
:: The original purpose of Max was to draw attention to the UK's Channel Four and his own talk/video show thereon.
+
:: The original purpose of Max was to draw attention to the UK's Channel Four and his own talk/video show thereon. There's not much more to say about that, as everything that followed is documented throughout this site. Very much a case of "the medium is the message" - except that Max was more of a l-large than a medium.
  
 
* '''Radio Rentals'''
 
* '''Radio Rentals'''
Line 12: Line 12:
 
:: If Max is known for one thing, it's either the ABC series or the massive advertising campaign for the second rollout of "New Coke."
 
:: If Max is known for one thing, it's either the ABC series or the massive advertising campaign for the second rollout of "New Coke."
  
* '''Channel Four Digital'''
+
* '''Channel Four Digital''' (2007)
 
:: When Channel Four switched over to digital service, they hauled Max out of cold storage and used him in a series of ads promoting the change.
 
:: When Channel Four switched over to digital service, they hauled Max out of cold storage and used him in a series of ads promoting the change.

Revision as of 16:50, 22 March 2015

Max Headroom was basically born as an advertising avatar, to promote both the new Channel Four and his own initial show. He has been used by a number of advertisers since, including a late return to Channel Four.

Data on Max's advertising appearances is incomplete, and updates and additional information are solicited!

  • Channel Four / The Max Headroom Show (1985-1986)
The original purpose of Max was to draw attention to the UK's Channel Four and his own talk/video show thereon. There's not much more to say about that, as everything that followed is documented throughout this site. Very much a case of "the medium is the message" - except that Max was more of a l-large than a medium.
  • Radio Rentals
Max appeared in a number of television and print ads for Radio Rentals, a TV-rental service in the UK.
  • Coca-Cola
If Max is known for one thing, it's either the ABC series or the massive advertising campaign for the second rollout of "New Coke."
  • Channel Four Digital (2007)
When Channel Four switched over to digital service, they hauled Max out of cold storage and used him in a series of ads promoting the change.