Max: Advertising

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Max Headroom was basically born as an advertising avatar, to promote both the new Channel Four and his own initial show. He has been used by a number of advertisers since, including a late return to Channel Four.

Data on Max's advertising appearances is incomplete, and updates and additional information are solicited!

Channel Four / The Max Headroom Show (1985-1986)

The original purpose of Max was to draw attention to the UK's Channel Four and his own talk/video show thereon. There's not much more to say about that, as everything that followed is documented throughout this site. Very much a case of "the medium is the message" - except that Max was more of a l-large than a medium.

Radio Rentals (1986-1987)

Despite being the most obvious and available product pitchman of his era, Max's only straight-out gig for a general consumer product was his appearance in television and print ads for Radio Rentals, a TV-rental service in the UK. A print ad, which strongly resembles a storyboard for a video commercial, appeared in UK newspapers.

There were also four television advertisements, none of which followed that storyboard, oddly enough.


  • Coca-Cola
If Max is known for one thing, it's either the ABC series or the massive advertising campaign for the second rollout of "New Coke." The intersection of Max and New Coke is so large and significant that it will eventually have its own subsection here on the site. Yes, that's right, it's another stay tu-tuned. Sorry.
  • Channel Four Digital (2007)
When Channel Four switched over to digital service, they hauled Max out of cold storage and used him in a series of ads promoting the change.