Max: The New Coke Campaign
If Max Headroom is known by more people for one thing, it's probably not the talk shows or the ABC series... it's the doomed campaign to sell "New Coke" to a market that had already rejected it once.
I have decided not to try and fold the Coke material into the rest of the site. There's just too much of it and it's almost worth a site of its own. Keep an eye on this sp-space, though: I intend to assemble a definitive look at the New Coke campaign in general and Max's heroic efforts on its behalf.
Yep... stay tu-tuned.