Max: The New Coke Campaign

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If Max Headroom is known by more people for one thing, it's probably not the talk shows or the ABC series... it's the doomed campaign to sell "New Coke" to a market that had already rejected it once.

I have decided not to try and fold the Coke material into the rest of the site. There's just too much of it and it's almost worth a site of its own.

Keep an eye on this space-ace-ace, though: I intend to assemble a definitive look at the New Coke campaign in general and Max's heroic efforts on its behalf.

Yep... stay tu-tuned.