Max: The New Coke Campaign
I have decided not to try and fold the Coke material into the rest of the site. There's just too much of it and it's almost worth a site of its own.
Keep an eye on this space-ace-ace, though: I intend to assemble a definitive look at the New Coke campaign in general and Max's heroic efforts on its behalf.
Yep... stay tu-tuned.