Max: The New Coke Campaign
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I have decided not to try and fold the Coke material into the rest of the site. There's just too much of it and it's almost worth a site of its own.
Keep an aye-eye on this space, though: I intend to assemble a definitive look at the New Coke campaign in general and Max's heroic efforts on its behalf.
Yep... stay tu-tuned.